About Us

State-RDA, headquartered in Tulsa, Oklahoma, is the professional products sub-distribution operation of L´Oréal USA.

Focused on a multi-line, multi-channel business approach with professional salon brands, including partner brands, and through hundreds of store locations and field sales activities, State-RDA connects stylists to the finest brands, education and business solutions to ensure their overall success. A multi-branded organization, State-RDA distributes, among others, the following:

Bio-Ionic, Essie, Framesi, Kenra, L´Oréal Professionnel, Matrix, Mizani, OPI, Pravana, Pureology, Redken 5th Avenue NYC, Sexy Hair, TIGI and Farouk. 

State-RDA is the premier distribution partner to the professional salon community in the U.S., fully committed to fighting diversion and protecting legitimate channels of distribution.